Sales Fundamentals for Tradesmen
Give your technicians the confidence to explain the work, talk price and help your company win the right jobs — without pressure or scripts.
Your techs are the face of your company. Most were never taught how to sell.
Your technicians know how to do the job right, solve problems fast and keep customers happy. But when the conversation turns to price, options and next steps, many feel unsure — and jobs slip away.
This course builds the communication and sales skills that turn good technicians into trusted advisors for your clients. The result: clearer conversations, better-qualified jobs and a team that helps your company win work, not just complete it.
Six skills that build trust and win work
Everything Included
Step by step, from first hello to repeat client
Each chapter blends real-world scenarios with simple frameworks, and ends with a short exam.
Who’s The Program For…
- Skilled technicians ready to take on more responsibility
- Field staff who quote, recommend or present options to clients
- Team members you want to trust with the business side of the job
- Companies that want their crew to help win jobs, not just complete them
Eligible employers can recover up to $10,000 per employee.
The B.C. Employer Training Grant reimburses 80% of eligible training costs. On a $12,500 course fee, that’s up to $10,000 back — a cost of $2,500 per employee. Apply at least 60 days before your chosen start date. We’ll provide the course outline and details your application needs.
Choose your start date
December 1, 2026
January 1, 2027
February 1, 2027
March1, 2027
Robert Isaac
Rob has spent nearly 20 years in the trades and runs his ow plumbing and heating company. He learned the cost of “winging it” first-hand, then built the costing and pricing systems he now teaches. His goal is simple: help owners build profitable, sustainable businesses.
Kevin Zheng
Kevin is a sales professional with more than 20 years of experience across hospitality, service, sales and entrepreneurship. In the tech sector, he works with global sales and marketing teams to refine their outreach, strengthen customer journeys and sharpen how they communicate value.
Before moving into tech, Kevin spent six years in biotech sales, supporting researchers and commercial teams through high-impact purchasing decisions. He earned recognition for simplifying technical challenges and consistently exceeding sales targets.
At Canary, Kevin brings that blend of hands-on sales and customer-retention expertise to trade teams who want to build businesses rooted in trust, clear communication and steady follow-through.
Ready to help your team win more of the right jobs?
Book a 30-minute consult. We’ll tell you honestly where we can help—and where we can’t.
Are you an employee applying for a course? Apply here.
