Sales Fundamentals for Tradesmen

Develop the skills that turn good tradesmen into trusted assets for their employers and clients

Cohorts Starting As Soon As January 2026

WATCH TO LEARN MORE ABOUT this program

- Trades are in high demand: employment in construction / skilled trades is projected to grow ~5.6% over the next decade — signalling strong job-security for the most competent tradespeople. (Finance & Commerce)

- Upskilling matters: skills beyond the tools (e.g., communication, client-interaction, follow-up) are increasingly seen as “soft-plus” competencies that differentiate tradesmen and increase their value. For example, 25% of Canada’s 4 million tradespeople will need new or upgraded skills within five years. (RBC)

- Training in selling/communication pays off: formal sales training on average delivers up to a 353% return on investment (≈ $4.53 earned for every $1 trained) in business settings — showing that improved selling skills tend to lead to measurable value. (Qwilr)

- Bigger role equals higher income: in the Canadian skilled-trades context, journeypersons who completed top trades were earning > $68,750 annually – which shows that advancing your role (not just staying at entry-level) leads to meaningful income gains. (canada.ca)

When you combine your technical trade skills with client-facing, value-driven skills, you’re positioned for the higher “senior technician” wage bracket because you bring more to the table.

You already work hard. Now learn how to make it pay harder.

You’ve worked hard to master your trade.

You know how to do the job right, solve problems fast, and keep customers happy. But when it comes to sales conversations, it can feel uncertain or uncomfortable.

In this course, you’ll learn how to communicate clearly, ask better questions, explain pricing with confidence, and close more jobs..... without pressure or scripts.

Our Result Speaks for Themselves

If any of this sounds familiar...

You’re great on the tools but know you could bring even more value if you understood the business side
You’re ready to earn more, lead more, and be seen as a key player on your team
You want to feel confident talking to clients about solutions, pricing, and next steps
You’re ready to move from just completing jobs to helping your company win them

You know that the next step in your career isn’t about working harder.... it’s about learning the skills that make you indispensable to your employer and every client you serve.

Here’s the reality:

It’s about standing out, not just showing up.
It’s about being the tech everyone wants on the job because you get it done right the first time.
It’s about learning how to think like a problem-solver, not just a parts-changer.
It’s about communication...so clients see your value and bosses trust you with more responsibility.
It’s about building confidence in every quote, every job, every conversation.
It’s not about adding more pressure...it’s about building the skills that create opportunity.
So you can move from doing the work to leading the work.

What You Get

When you join Sales Fundamentals for Tradesmen, here’s what’s inside:

Everything Covered by Trade Sales Experts

This course gives tradesmen the core fundamentals they need to approach sales with clarity and confidence, even if you've never sold anything before

Course Outline

Beginner level certificate with the Main Focus of Foundational Sales Skills. This course gives tradesmen the core fundamentals they need to approach sales with clarity and confidence, even if they’ve never sold anything before. It focuses on building the right mindset for talking to customers, understanding what people actually care about, and communicating in a way that earns trust. Through simple, practical lessons, it shows how to qualify leads, explain pricing, handle objections, and close jobs without pressure or scripts. The goal is to give anyone in the trades a solid starting point for turning everyday conversations into steady, reliable work. Teaches tradesmen how to understand customers, ask better questions, and communicate in a way that builds trust fast. Covers simple ways to find the right jobs, spot decision-makers, and avoid time-wasting leads. Breaks down how to explain pricing, present options, and handle common objections without pressure. Shows how to close jobs confidently using clear language instead of scripts or “sales tricks.” Gives a repeatable system for follow-ups, referrals, and turning good service into steady work.

How it Will Be Taught:

This course will be delivered through Zoom, online course material, practical exercises with the option for in-person coaching (location specific). Students will also have access to downloadable templates and resources to apply directly to their business. File Formats: PDFs, XLSX, JPEGs & DOC. Total program class time: 40 Hours

How Students Will Be Assessed:

This is a beginner focused course After each chapter, students will complete a short exam proving comprehension of the provided reading materials. A grade of 70% or higher is required to proceed to the next chapter.

Personalized Support 1:1

Each student will be assigned a personal coach who will help them implement the tools and resources learned within the course for 3 months following their completion date.

Certification

Primary Delivery M Upon completion of the course, all students who meet or exceed a grade of 70% will receive a certificate of completion.

Total Cost $12,000

Per employee.

Cohorts Currently Taking Applications for: January 1st, 2026, February 1st, 2026, March 1st, 2026

Who Should Join

This is for you if:

You’re a skilled tradesperson who wants to grow your income and impact
You want to stand out on your team and be seen as a go-to problem solver
You want to communicate better with customers and close more of the right jobs
You’re ready to take the next step in your career and be part of the bigger picture
You want to understand what drives the business side so you can be trusted with more responsibility
You’re ready to move from being good on the tools to being great for the company

Who Should Not Join

You think sales is someone else’s job
You don't want to learn anything new or try something different
You don't work well with online instruction and are outside of the coastal region (north kamloops)

Only 30 spots in the Every Cohort

Each coach is assigned a fixed number of students. When we're at full capacity, we close enrollment.

Meet Our Coaches

Robert Isaac

Plumbing Company Owner and Project Coordinator

With nearly 20 years in the industry, Robert Isaac is more than just a plumber, he is a leader, an educator, and a strategist dedicated to redefining excellence in the trades. A proud father of two, Rob is as committed to his family as he is to his craft, bringing the same level of dedication, precision, and integrity to both. Rob’s extensive knowledge makes him an authority in designing and executing systems that do not just meet industry standards but exceed them. His expertise in hydronic heating design ensures that every system he installs is optimized for performance, efficiency, and longevity.

Beyond technical skills, Rob is a high level communicator and project manager who understands the intricacies of working with builders, designers, and homeowners. He seamlessly navigates the complexities of custom home construction and large scale renovations, ensuring that every project is delivered with precision and professionalism.

His vision is clear… to set a new benchmark for the industry by prioritizing quality, transparency, and accountability. As a natural mentor, Rob is passionate about educating homeowners on how to properly steward their homes while fostering the next generation of tradespeople. For him, plumbing is not just pipes, it is about creating lasting systems, building connection, and elevating the industry one project at a time.

Kevin Zheng

Sales Professional & Educator
Kevin Zheng is a sales professional with more than 20 years of experience across hospitality, service, sales, and entrepreneurship. In the tech sector, Kevin works with global sales and marketing teams to refine their outreach, strengthen customer journeys, and sharpen how they communicate value. His work centers on turning complex products into clear, compelling stories that drive adoption and long-term engagement. Before moving into tech, Kevin spent six years in biotech sales, supporting researchers and commercial teams through high-impact purchasing decisions. He earned recognition for simplifying technical challenges and consistently exceeding sales targets. Through Canary Trade Crafting, Kevin brings this blend of hands-on sales experience and customer-retention expertise to tradesmen who want to build stronger businesses rooted in trust, clear communication, and steady follow-through..